Two areas of work, one market.
The firm does two kinds of work, both from Istanbul. For allied defence and aerospace manufacturers, it is their commercial representative in Türkiye. For construction-materials manufacturers, it imports their products and supplies them to Turkish contractors and engineers. Associates in Türkiye hold the relationships both depend on.
Peter Woodard leads every Woodard & Associates mandate, from Istanbul. A Canadian and British national, he represents allied manufacturers in the Turkish market and answers directly to them.
His record is institutional business development. He took emerging technology into banks, then co-founded and ran a financial technology company across North America, the United Kingdom, the Gulf and Asia, accountable for its strategy, partnerships and institutional growth.
He writes on alliance and defence strategy. His co-authored analysis has run in The National Interest, The Hill and the South China Morning Post, and Canadian Special Operations Forces Command cited his GLADIO analysis in The Northern Flank (2025).
For a manufacturer, that means one accountable lead who understands both the commercial deal and the alliance politics around it, backed by associates in Türkiye who hold the local relationships.
Cited by Canadian Special Operations Forces Command, 2025.
The Northern Flank: The Arctic. Implications for SOF, Chapter 9, note 31.
How the firm works.
Led directly, connected locally
Peter Woodard leads every mandate, supported by associates in Türkiye with established relationships across Turkish industry.
Confidential by default
Discussions with companies and suppliers stay private. Partners are named publicly only with their written permission.
Allied standard of compliance
Anti-bribery, export control and sanctions rules apply to every mandate, in every market. Independent anti-bribery due diligence completed in 2026.
Straight answers
If the Turkish market is wrong for a product, or the firm is the wrong partner, you hear it early.
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